A Research Site Devoted to the Past and Future of Found Footage Film and Video

"The Literary and Artistic heritage of humanity should be used for partisan propaganda purposes." - Gil J. Wolman
“A lot of people who call themselves artists now are cultural critics who are using instruments other than just written language or spoken language to communicate their critical perspective.”
-Leslie Thornton

Sunday, April 1, 2007

Chevy Tahoe Detourned!

Last year Chevrolet decided to forgo paying a smart Madison avenue ad agency for just another slick car ad.

Instead, these maverick innovators chose you! Yes, that's right, the iconoclasts in the board room thought you were the best person to engineer their new ads. Unfortunately, they put the tools of their own demise into your hands. Viva la detournement! See below for some of the best of the unused entries:

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